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Jewel Africa

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Red City Tour


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170 Buitengracht Street, Cape Town


Tel +27 21 424 5141

Daily Opening Hours

Monday-Friday: 09h00 19h30

Saturday & Public Holidays: 09h00 17h30

Sundays: 16h00 19h00

Entry Fees

Not Applicable


Public Toilets
Baby care (nappy changing facilities)
Complimentary Cappuccinos in the Plush Coffee Lounge
Shop (African Emporium)
Internet Access


  • Have your photo taken next to Jewel Africa’s magnificent, full-mount, blue mane lion!

  • See how diamonds are cut and watch them sparkle.


Get 10% discount on your next City Sightseeing tour elsewhere in the world + All discounts on the back of your bus ticket are valid throughout your stay in Cape Town!


Africa's Largest Jewellery Showroom

The hop-on, hop-off City Sightseeing Bus allows you to explore Cape Town at your own pace. If it is jewellery and diamonds you’re after, take the stop on the Red City Tour to one of Cape Town’s best-kept secrets - Jewel Africa. Nestled at the base of Table Mountain, in the historic Bo-Kaap, both popular destinations on any Cape Town map, Jewel Africa is more than just another jewellery outlet.

› Marvel at the variety of African jewels and diamonds
› Experience the thrill of purchasing top-quality jewellery at competitive prices
› Enjoy the spaciousness of Jewel Africa’s world-class revamped showroom

Established in 1999, Jewel Africa is associated with Star Diamonds, who are De Beers site holders. Their large diamond and fine jewellery manufacturing outlet and superb showroom is a world-class experiential shopping destination for tourists eager to learn about South Africa’s rich mineral wealth. The spectacular Jewel Africa showroom carries a vast range of top-quality loose diamonds, tanzanite and gemstones; as well as cutting-edge fine jewellery in gold, white gold and platinum. At any one time there are over 3000 pieces of stunning hand made jewellery available at Jewel Africa.

Custom-made Jewellery

› View how handmade jewellery is manufactured at Jewel Africa
› Have your diamond engagement ring custom made here
› Learn interesting facts from a master diamond cutter

Jewel Africa specialises in only the finest handmade gold jewellery. In fact, as much as 70% of the jewellery in the store is handmade on the premises where one can also watch the fascinating process of jewellery manufacturing and diamond cutting. If you prefer custom made or personalised pieces, then our jewellers, who’re constantly on site, can willingly produce these individual pieces overnight. You’ll also receive personalised input from a master diamond cutter and access to a wealth of fine jewellery knowledge.

With every jewellery purchase, Jewel Africa provides an insurance appraisal verifying the insurance value of the piece bought. In addition, most loose diamonds and tanzanite come with their own certificate, stating all relevant grades of quality. Jewel Africa is your opportunity to experience South Africa’s rich mineral wealth and purchase spectacular jewellery in a world-class yet relaxed, friendly, and inviting environment.

African Jewellery Tour

› Go on an exclusive, private jewellery tour
› Witness the process of jewellery manufacturing and diamond cutting
› Wander through the full range of authentic African lifestyle products at the African Emporium

Jewel Africa’s master craftsman and diamond cutter, Richard Alston, guides visitors through a diamond cutting and polishing tour unveiling the intricate skills of diamond polishing, sharing the intriguing history and mystique of diamonds and teaching you best how to choose and purchase a diamond that is absolutely right for you. Visually experience the production process, enhanced with video, and observe chain making in its entirety. Another highlight is witnessing the pouring of a 9-carat gold bar.

The Jewel Africa African Emporium proudly sources and showcases unique sculptures and masks, many styles of jewellery, basketry, ceramics, carved chairs, embroidered or appliqué cloths, beadwork and traditional pottery as well as paintings.

Every aspect of your time spent at Jewel Africa will be underpinned by quality, expert service and cutting-edge design combined with decades of skill, typical to our expert Cape Town locals.

› Buy a 1- or 2-Day Ticket and go on the Blue Mini Peninsula Tour, now with a FREE wine tour bus of Groot Constantia, Eagles' Nest and Beau Constantia

Commentary in 16 Languages on the Red and Blue Tour

English, Afrikaans, Arabic, French, German, Dutch, Italian, Japanese, Mandarin, Portuguese, Russian, Spanish, Swedish, Turkish, Zulu, Kids Channel!

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